About Our Founder
At age five, Will McGinn created ‘The Blue Whale Diner’ in his grandma’s kitchen. He organized the menu, crafted a hand-crayon’d grand opening sign, and carefully curated the reservation list. It sparked what would become a lifelong passion for business creation and organization.
After studying Marketing and Spanish at Notre Dame (’06), Will moved home to NYC where he would gather the experiences and skills necessary to build a business. Having worked in a myriad of roles throughout the fashion retail industry, these holisitic experiences prepared him to refocus his attention outwards and share his expertise. In 2020 he founded To-Do Consulting, to do just that.
He has lived in Queens, NY for the past ten years where he enjoys the Times crossword puzzle, his house plants (all 20), CrossFit, and year round iced coffee.